Helping startups standout and win

Helping startups standout and win.

I'm a startup marketing leader with a passion for storytelling.

Over the past two decades, I’ve worked with over 25+ startups and have seen the powerful impact of great marketing.

Every story deserves to be told. Let me help you tell yours.

Let's Talk

Startups I’ve supported:

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DocSend

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Orange

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HoneyBook

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Maze

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OctoAI

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MadKudu

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Userflow

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Empower

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Sunfish

✳︎ DocSend ✳︎ Orange ✳︎ HoneyBook ✳︎ Maze ✳︎ OctoAI ✳︎ MadKudu ✳︎ Userflow ✳︎ Empower ✳︎ Sunfish

How I help startups

Great marketing is persuasive, not preachy. Inspiring, not instructive. It doesn't just communicate, it connects.

  • I help early to growth stage startups establish a strong marketing foundation for growth and help them hire their first marketer.

  • Need to stand out in a crowded category? Create a new category or reinvent a tired, old category? I’ve done it all.  

  • Positioning goes for the head, branding for the heart. I excel in telling a differentiated story and building a customer-centric brand.

Let's Talk

  • Great products fail without a strong GTM strategy. I help startups build an actionable GTM strategy and marketing plan to achieve their goals.

  • In just six weeks, I can help you bring your product to market and have a successful launch.

  • I advice and support first-time founders who need to learn the GTM function as well as
first-time marketing leaders.

  • "The positioning work we did with Hema was foundational. It helped us get clarity, share a coherent message, and ultimately raise our Series A."

    —Jonathan Widawski, CEO and Co-founder, Maze

  • "Hema proved to be a great advisor and I deeply valued her insights and marketing expertise. She has the highest level of integrity, humility, and courage. I strongly recommend her."

    —Oz Alon, CEO and Co-founder, HoneyBook

  • "Nailing down positioning requires specific set of skills. Hema understood what made us unique. There was a Livestorm before working with Hema and an after. I’m glad we were introduced!"

    —Gilles Bertaux, CEO and Co-founder, Livestorm

  • "Hema brought clarity and cohesion across the marketing, product, and engineering teams, helping us create the foundation that will help us win."

    —Gary Zurnamer, CEO and Co-founder, Vouch

  • “Hema laid the groundwork for the Sunfish brand. I was impressed by how quickly she delivered high-quality work while helping me think strategically about our marketing.”

    Angela Rastegar, CEO and Founder, Sunfish

Founder Resources

Read Hema's Substack

How do you know your startup has a positioning problem

Stop! Don’t hire a VP of Marketing

Do you have a product-story fit?

Positioning at different stages of PMF

Five avoidable growth mistakes founders miss

Rigorous, proven methodology applied at over 25+ startups.

I specialize in working with first-time founders and early to growth-stage startups (late seed-series B). I'm hands-on and deeply invested in founder success. Let’s Talk!